Just as every head is different when it comes to cutting and styling, the same holds true for shampooing. "Some like it hot, some like it warm. Some like it vigorous, some like it gentle, " says shampoo technician Doris "Cookie" Brinkley, who's been shampooing hair since 1986. "It's important to be sensitive to each person's preference", she says. "Because shampooing is just as much a part of client satisfaction as styling."

Cookie joined the Headlines staff in 1994 at the recommendation of her sister, stylist Debbie Williams-Pappas. "I like working at Headlines because the staff gets along so well", says Cookie. "When there's a special occasion in our lives--like a wedding, a baby, or a graduation--we celebrate together. People matter here."